Prakruthi B Rao

About

Overview

B Prakruthi is a renowned digital creator and bridal makeup artist based in Bangalore. She is known for her expertise in creating stunning and affordable bridal looks, with a substantial following of over 161,000 on social media. Prakruthi owns "Taarini," a brand offering a unique blend of traditional and contemporary sarees, reflecting her passion for fashion and storytelling through attire. Her makeup artistry emphasizes technique over products, ensuring that every client looks their best on their special day.

Service Offerings

Bridal Makeup Services

• Bridal Makeup: Specializes in creating natural, glowing bridal looks using Indian makeup products. Emphasizes technique over brand, focusing on achieving flawless results with affordable products.
• Muhurtham Makeup: Offers a super soft glam, natural makeup style suitable for brides who prefer minimal makeup without heavy elements like lashes.
• Bridal Reception Glam: Provides a signature style for brides, focusing on soft glam looks that enhance natural beauty.

Party and Event Makeup

• Party Makeup: Offers makeup services for parties and events, focusing on creating eye-catching looks that complement the client's attire.
• Indo-Western Party Eye Look: Provides quick, five-minute eye makeup tutorials suitable for wearing with a sari, emphasizing ease and speed.

Makeup Tutorials and Classes

• Online Makeup Classes: Offers online self-grooming masterclasses, focusing on techniques such as applying makeup without brushes or blenders.
• Makeup Tutorials: Provides detailed tutorials on various makeup looks, including eye makeup for hooded eyes, lip combos, and festive makeup.

Fashion and Styling

• Saree Styling: Through her brand "Taarini," Prakruthi offers sarees that combine traditional craftsmanship with modern fashion elements. The brand emphasizes storytelling through attire, blending heritage with contemporary design.
• Jewelry Styling: Collaborates with brands like Yaadvy Rentals and Kattam.in to provide traditional and bridal jewelry styling services.

Styles and Techniques

• Natural and Minimalistic Makeup: Focuses on achieving a natural, skin-like finish, avoiding heavy, cakey appearances.
• Use of Indian Brands: Advocates for the use of Indian-made products, highlighting their quality and suitability for Indian skin.
• No Brush/Blender Technique: Offers makeup application techniques that do not require expensive brushes or blenders, promoting cost-effective methods.
• Ombre Lip Combinations: Specializes in creating ombre lip looks using a combination of lip liners and lipsticks.

Client Interaction Approach

• Engagement through Social Media: Actively engages with followers on platforms like Instagram, providing tutorials, product recommendations, and interactive content.
• Live Sessions: Conducts live sessions to showcase makeup techniques and interact with the audience, offering personalized advice and product links.
• Direct Messaging for Purchases: Encourages direct messaging for purchasing sarees and other products, offering a personalized shopping experience.

Work Timelines

• Online Classes: Scheduled classes, such as the self-grooming masterclass, are announced in advance, allowing clients to plan their participation.
• Product Launches and Offers: Promotional periods, such as launch offers for sarees, are time-bound, encouraging timely engagement from clients.

Specialized Areas of Expertise

• Bridal Makeup: Expertise in creating bridal looks that enhance natural beauty, using techniques that suit various skin tones and preferences.
• Saree and Jewelry Styling: Specializes in styling traditional Indian attire and jewelry, offering a blend of cultural and modern aesthetics.
• Makeup Tutorials: Provides educational content aimed at empowering individuals to achieve professional makeup looks at home.

Unique Approaches

• Technique Over Product: Emphasizes the importance of technique in achieving flawless makeup, rather than relying solely on high-end products.
• Support for Indian Brands: Advocates for the use of Indian products, challenging the misconception that only international brands can deliver quality results.

Client Testimonials

• Positive Feedback on Tutorials: Clients appreciate the detailed and accessible nature of Prakruthi's tutorials, which empower them to recreate looks at home.
• Satisfaction with Bridal Services: Brides commend Prakruthi for her ability to create personalized looks that enhance their natural beauty on their special day.

Major Projects and Achievements

• Taarini Saree Brand: Successfully launched and manages "Taarini," a saree brand that combines traditional craftsmanship with modern design.
• Significant Social Media Presence: Built a substantial following on social media, with over 161,000 followers, indicating a strong influence in the beauty industry.

Technical Capabilities

• Makeup Application Techniques: Proficient in various makeup techniques, including contouring, highlighting, and creating ombre lip looks.
• Product Knowledge: Extensive knowledge of makeup products, including budget-friendly options and Indian brands.
• Digital Content Creation: Skilled in creating engaging digital content, including tutorials, product reviews, and fashion styling.

Location

• Based in Bangalore: Operates primarily in Bangalore, offering services to clients in the region and engaging with a global audience through online platforms.

Pricing

• Affordable Makeup Services: Emphasizes affordability in makeup services, using budget-friendly products without compromising on quality.
• Saree and Jewelry Pricing: Offers competitive pricing for sarees and jewelry, with promotional offers available during launch periods.

In summary, B Prakruthi is a versatile makeup artist and digital creator who combines her passion for beauty and fashion with a commitment to affordability and quality. Her services cater to a diverse clientele, offering bridal and party makeup, fashion styling, and educational content that empowers individuals to achieve professional looks at home.

Comprehensive Profile of B Prakruthi

Personal Story and Background

• Name: B Prakruthi
• Location: Bangalore, India
• Profession: Renowned digital creator and bridal makeup artist
• Social Media Presence: Over 161,000 followers on social media platforms, indicating a significant influence in the beauty and fashion industry.

Professional Journey and Motivation

• Career Path: Prakruthi has established herself as a trusted name in the beauty industry, particularly known for her expertise in creating stunning and affordable bridal looks.
• Motivation: Her work is driven by a passion for fashion and storytelling through attire, as well as a commitment to making beauty accessible and affordable.
• Brand Ownership: Prakruthi owns "Taarini," a brand that offers a unique blend of traditional and contemporary sarees, reflecting her dedication to preserving cultural heritage while embracing modern fashion trends.

Personal Philosophy and Approach to Work

• Technique Over Products: Prakruthi emphasizes the importance of technique over the use of high-end products, ensuring that every client looks their best on their special day.
• Support for Indian Brands: She is a strong advocate for supporting Indian brands and using budget-friendly products, challenging the notion that only international brands can deliver quality results.
• Engagement and Education: Through her engaging content, Prakruthi frequently shares makeup tutorials, product reviews, and beauty tips, aiming to educate and inspire her audience.

Life Experiences and Influences

• Cultural Heritage: Her work is deeply influenced by her cultural background, as seen in her focus on traditional Indian attire and jewelry.
• Family Inspiration: Prakruthi often draws inspiration from her family, particularly her mother, whom she regards as a role model for hard work and success.
• Celebrity Influence: She recreates celebrity-inspired looks, showcasing her skills in makeup artistry and styling, and expressing admiration for the emotional and inspirational qualities of certain films and personalities.

Interests, Passions, and Values

• Fashion and Beauty: Prakruthi's passion for fashion is evident in her ownership of "Taarini" and her dedication to creating beautiful bridal looks.
• Storytelling Through Attire: She values the power of storytelling through fashion, using her saree brand to blend tradition with modernity.
• Empowerment Through Beauty: Prakruthi aims to empower women by making beauty accessible and by promoting self-confidence through makeup and fashion.

Vision, Goals, and Achievements

• Vision: Prakruthi envisions a beauty industry where quality and affordability coexist, and where Indian brands are celebrated for their excellence.
• Goals: Her goals include expanding her influence in the beauty industry, continuing to support and promote Indian brands, and providing educational content that empowers her audience.
• Achievements: With a substantial social media following and a successful saree brand, Prakruthi has achieved recognition as a leading figure in the beauty and fashion industry.

Additional Information

• Collaborations and Partnerships: Prakruthi collaborates with various brands, including RENÉE Cosmetics, Iba Cosmetics, and others, to promote beauty products and offer exclusive discounts to her followers.
• Community Engagement: She actively engages with her audience through social media, live sessions, and interactive content, fostering a supportive and inclusive community.
• Educational Content: Prakruthi offers online makeup classes and tutorials, focusing on accessible beauty techniques and promoting the use of budget-friendly products.

In summary, B Prakruthi is a dedicated and passionate digital creator and makeup artist who combines her love for fashion and beauty with a commitment to cultural heritage and affordability. Her work is characterized by a focus on technique, support for Indian brands, and a desire to empower women through beauty and fashion.