We blend traditional Indian crafts with modern designs to create sustainable artisan livelihoods
Shipped across India
Ecofriendly Channapatna toys made with natural dyes and medicinal wood
₹ 500-1,000 per toy
Shipped across India
Lightweight wooden necklaces and pendants using Channapatna techniques
₹ 500-1,500 per piece
Shipped across India
Handcrafted table and wall lamps blending traditional fabrics with wooden bases
₹ 1,500-3,000 per lamp
Shipped across India
Hand block printed sarees and menswear using natural dyes
₹ 1,500-3,500 per piece
Varnam Craft Collective
201 connects in last 3 months
My Story
Engineering to crafts - Started as an engineer and MBA grad, but my family's artistic roots pulled me towards traditional crafts.
Creative childhood - Mom and grandma's crochet and basket weaving skills shaped my love for design since school days.
Mumbai to Bangalore - Moved from Mumbai to Bangalore in 2003, bringing diverse experience in music, radio, and communications.
Why I do this - Watching traditional crafts fade away moved me to start Varnam in 2012 to preserve our heritage.
My Work
What we create - We make Channapatna wooden toys, home decor, jewelry, handloom apparel, and ceramics with traditional craftspeople.
How we're different - We blend 200-year-old craft techniques with modern designs, focusing on natural materials and sustainable practices.
Supporting artisans - We primarily work with women artisans across India, creating sustainable livelihoods through craft.
Beyond products - We run initiatives like ME to WE and Kula Conclave to connect and grow India's handmade economy.
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