Traditional Apparel
Varnam Craft Collective
Indiranagar, Bengaluru
17.6k
Traditional Apparel
Hand block printed sarees and menswear using natural dyes
Classic designs with simple block prints on soft cotton
Contemporary styling while maintaining traditional craft elements
About
We create handcrafted apparel under our BACK2BASICS range, featuring hand block printed sarees and menswear. Our pieces are made with natural dyes on soft cotton, combining traditional techniques with contemporary designs.
What Makes Us Unique
- Traditional Bagru block printing techniques
- Natural dye processes
- Classic color combinations
- Simple yet distinctive block print patterns
- Fusion of comfort with cultural aesthetics
Ideal For
Those who appreciate sustainable fashion and seek comfortable, ethically-made traditional Indian wear with a modern twist. Perfect for conscious consumers who value both authenticity and contemporary style.
Additional Details
Each piece is crafted in collaboration with skilled artisans from Bagru, ensuring authentic craftsmanship and supporting traditional textile communities.
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Meet your Expert
Varnam Craft Collective
201 connects in last 3 months
My Story
Engineering to crafts - Started as an engineer and MBA grad, but my family's artistic roots pulled me towards traditional crafts.
Creative childhood - Mom and grandma's crochet and basket weaving skills shaped my love for design since school days.
Mumbai to Bangalore - Moved from Mumbai to Bangalore in 2003, bringing diverse experience in music, radio, and communications.
Why I do this - Watching traditional crafts fade away moved me to start Varnam in 2012 to preserve our heritage.
My Work
What we create - We make Channapatna wooden toys, home decor, jewelry, handloom apparel, and ceramics with traditional craftspeople.
How we're different - We blend 200-year-old craft techniques with modern designs, focusing on natural materials and sustainable practices.
Supporting artisans - We primarily work with women artisans across India, creating sustainable livelihoods through craft.
Beyond products - We run initiatives like ME to WE and Kula Conclave to connect and grow India's handmade economy.
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