Traditional Apparel

Varnam Craft Collective

Varnam Craft Collective

Indiranagar, Bengaluru

Instagram

17.6k

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Hand block printed sarees and menswear using natural dyes

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Classic designs with simple block prints on soft cotton

Contemporary styling while maintaining traditional craft elements

About

We create handcrafted apparel under our BACK2BASICS range, featuring hand block printed sarees and menswear. Our pieces are made with natural dyes on soft cotton, combining traditional techniques with contemporary designs.

What Makes Us Unique

  • Traditional Bagru block printing techniques
  • Natural dye processes
  • Classic color combinations
  • Simple yet distinctive block print patterns
  • Fusion of comfort with cultural aesthetics

Ideal For

Those who appreciate sustainable fashion and seek comfortable, ethically-made traditional Indian wear with a modern twist. Perfect for conscious consumers who value both authenticity and contemporary style.

Additional Details

Each piece is crafted in collaboration with skilled artisans from Bagru, ensuring authentic craftsmanship and supporting traditional textile communities.

Meet your Expert

Varnam Craft Collective

Varnam Craft Collective

201 connects in last 3 months

Engineering to crafts - Started as an engineer and MBA grad, but my family's artistic roots pulled me towards traditional crafts.

Creative childhood - Mom and grandma's crochet and basket weaving skills shaped my love for design since school days.

Mumbai to Bangalore - Moved from Mumbai to Bangalore in 2003, bringing diverse experience in music, radio, and communications.

Why I do this - Watching traditional crafts fade away moved me to start Varnam in 2012 to preserve our heritage.

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